Transform your data records into smart product information
By introducing a product information management system and linking it to a Viamedici data store, companies can raise the efficiency of all departments involved to a new level. At the same time, the respective company secures a time-money advantage over the competition. PIM is the central organization and maintenance of all product data available in the company. With a PIM, the company avoids classic redundancies and incomplete product information. In addition, in connection with the Viamedici Data Store, the transfer of product data to specific channels such as sales, e-commerce and publishing is extremely accelerated. Instead of having to accept time-consuming imports or exports of information, the company now has a technological real-time solution. And the resources freed up in the company can finally once again be allocated to the core business.
Instead of having to accept time-consuming imports or exports of information, the company now has a technological real-time solution. And the resources freed up in the company can finally once again be allocated to the core business.
Important: The Viamedici Data Store is basically subject to a so-called delta logic: The user, not the system, decides through deliberate release when the product data is ready for export – the product data record has thus reached its defined maturity level. Viamedici also refers to the ‘Golden Product Record’.
Data Store connected with EPIM
Challenge: EPIM is usually used to automatically create product catalogs and flyers. At the same time, the product information should appear in the mobile application, CMS and the online store. If that is not enough, EPIM also offers the option of coordinating translations into numerous languages – including the enrichment of product data via media assets.
In this case, the product information quickly adds up to several terabytes. For the most part it is media such as image, video and audio files available in different versions, languages and qualities (derivatives) that create enormous amounts of data in the enterprise PIM systems, and can in some instances paralyze the entire system.
This is one reason why we recommend a two-pronged approach for large data-intensive projects. If a company wants to channel product data into the appropriate channels in real time, the link between Viamedici Data Store and EPIM leads to a state-of-the-art technological smart data symbiosis. Companies profit immediately from the high-performance live data repository and save time and resources. The positive side effect: The combination of Viamedici EPIM and Viamedici Data Store saves the company the introduction or maintenance of a media asset management system (MAM). Especially in this context, the import and export of data is shortened enormously, as the data is enriched and extracted in real time, thanks to in-memory technology.
The benefit: The combination of Viamedici EPIM and Viamedici Data Store saves the company from having to introduce or maintain a digital asset management system (DAM). Especially in this context, the import and export of data is shortened enormously, because data is enriched and exported in real time using in-memory technology.
Compared to the classic database, the Viamedici Data Store does not rely on outdated and slow hard disk storage (ROM), but on current and fast working memory (RAM). The Viamedici Data Store is also vertically structured and works with compressed data. This means that even large amounts of product data can be handled easily and quickly. Although the data store is similar in function to a data warehouse, it does not follow the big-data approach so much as favors the principle of smart data.