Kärcher relies on Viamedici EPIM to centrally manage product information company-wide and to publish it in all defined languages across all media and channels. Below, you will find an interview on the subject of digitization for a global corporation.
Digitization: Kärcher about market readiness
Yellow and black gadgets for the house and garden, there is a good reason why many will recognise that we are talking about Kärcher here. Michael Meyer, Head of Industrial Design Home & Garden Products at Kärcher, tells us in an interview how the company manages to anchor its consumer product worldwide in different markets, how product innovation comes about and which channels it has to pass to reach product maturity.