Industry Briefing, Product Information Management/Cross Media Publishing

Tuesday 22 November 2005
Intellect Offices, Russell Square House, 10-12 Russell Square, London WC1B 5EE

Speakers from Capgemini and SICK AG

Competitive products combined with sufficient sales power are the pillars to the success of any enterprise. Knowing your products, knowing what makes them unique, and efficient means for communicating this to the marketplace is therefore crucial in the sales process.

But still most companies pay little attention to their internal product information management. Product data is often incomplete and spread across disparate systems. The result: a huge effort is necessary to create a focused subset of product data for specific marketing purposes like product catalogues or eShops. So how to keep your sales and marketing processes competitive in a global world with increasing communication channels and shortening product life cycles?

If you are interested in knowing how SICK , a world leading producer of sensor and sensor solutions for Industrial Applications, benefited from the implementation of a central Product Information System, then make sure you attend this seminar.

 

We look forward to your visit!

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